The Most Recognized Name In Real Estate

When homebuyers and sellers think about real estate, they think of the CENTURY 21 brand. In fact, according to a national survey*, the CENTURY 21 Brand was the most recognized name in real estate by a wide margin. Put the power of this international brand name to work in your local market to help sell your home faster for the best price possible, or help you find the next place you'll call "home sweet home.

Powerful Marketing

CENTURY 21 uses a variety of resources to get our name and message out to consumers. Our award winning national advertising campaign "Real Estate for the Real World" uses humor to demonstrate that although buying or selling a home is not always easy, we have the tools to help consumers navigate the process and ease their anxieties. This campaign appears in a variety of media.

Award Winning Ads

CENTURY 21 Advertising is an effective combination of television, print, and radio spots, bringing the CENTURY 21 message to millions of consumers worldwide.

Television

Thousands of commercials from the award-winning "Real Estate for the Real World®" advertising campaign air on network and cable television each year.

Radio

CENTURY 21 radio ads are heard on both syndicated national and local radio programs.

Print

Ad placements in various publications including The Wall Street Journal, This Old House and TIME (Business Edition) reach a wide spectrum of potential home buyers and sellers.

Powerful Relationships

Involvement in the following sponsorships and promotions help create excitement about the
CENTURY 21 brand name and generate attention from potential buyers and sellers.

Major League Baseball®
CENTURY 21 Home Run Derby® Competition
CENTURY 21 Home Run Derby All-Star SweepstakesT, which offers consumers a chance to win a trip to All Star Week and the opportunity to win $250,000 toward the purchase of a home.

Global Presence

Today, our world is a global village. For home sellers, that means that your next buyer could be anyone from around the corner to around the world. And for those looking to buy outside of their local area, the Internet is your key. With over 100,000 brokers and sales associates in over 30 countries and territories, CENTURY 21 Real Estate Corporation is part of the largest real estate referral network in the world - connecting potential buyers and sellers and real estate professionals around the globe!

Source: Millward Brown 2001 Continuous Ad Tracking Study. This survey included 1,125 telephone interviews (via computer assisted program) with a national random sample of adults (ages 18-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The continuous tracking survey was conducted between February 5-September 1, 2001 by Millward Brown, a leading research agency. Statistical testing between reported numbers was performed at the 90% confidence level.